Loyalty programs need to drive customer satisfaction by increasing the experienced value of the rewards offered to end consumers while decreasing the cost of loyalty. Enter the first club, the first worldwide digital rewards solution.
Denis Huré, CEO of the first club explained: “Appland’s technology enabled us to seamlessly incorporate apps into our existing offer of music, games, e-books, audio books, e-Magazines and films, all of which can be instantly delivered to most devices.”
“We are impressed by how the first club has leveraged our app store solution to help top hospitality brands engage their customer base, increasing redemption rates by lowering the threshold to achieve a reward to the point of enabling instant gratification cost efficiently,” added Etienne Yuan, Chief Marketing Officer at Appland.
