Launch a high quality VAS Service
A high quality service consumers love
Together with partners, Appland helps telecom mobile operators create their own branded subscription-based App Club, Games Club or Kids Club as a value added service to the current customer base. It is a proven work model that is different from the current App Store offering in Google Play. It is an all you can eat model and can be compared to Netflix and Spotify, but for mobile gaming apps.
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The secret sauce consists of five ingredients to create the perfect offering.
To be able to attract the world’s top content providers we have implemented a DRM (Digital Rights Management) system that protects every app in the club with a wrapper. If a user unsubscribes the installed apps will be locked
Every app is carefully selected and verified making sure the quality is high and there is no malicious code inside the app.
Users can sign up without creating an account making it a smooth experience. In addition, users can access all content offline.
The subscription club is an all you can eat model where users can be billed daily, weekly or monthly.
If the user unsubscribes, all content will be locked and user can’t play the favorite game. The user will then be reminded about the value and can sign up again directly from the game to start playing.
The Challenge
The customer wanted to launch a subscription based games / app club in Mexico where users would be recruited via online ads. It is important that churn rate is low and life time value (LTV) as high as possible since the cost to acquire a customer (CAC) is high.
The solution
Netflix and Spotify are two of the biggest names in digital content distribution services. Basically, two successful implementations of all-you-can-eat business models. We implemented a Games Club with high value content and a direct integration into the client's billing system. End users sign up for a Games Club as a weekly subscription. Appland wrapper technology is protecting all games in the club. If a user unsubscribes, all games will be locked immediately. The club is updated weekly and push messages are sent out to help users discovery new content.
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THE RESULT - 5X RETURN
Consumers love the concept and sign up for the subscription club is very high. In average, the life time
value (LTV) is 3 times the customer acquisition cost (CAC).
