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THE SECRET SAUCE - CONTENT
The secret to a sustainable value-added service is the best content available. Together with top developers, Appland creates an offering that is extremely attractive and with marketing partners we create customer engagement and acquisition.
The customer wanted to launch a subscription based games / app club in Mexico where users would be recruited via online ads. It is important that churn rate is low and life time value (LTV) as high as possible since the cost to acquire a customer (CAC) is high.
Netflix and Spotify are two of the biggest names in digital content distribution services. Basically, two successful implementations of all-you-can-eat business models. We implemented a Games Club with high value content and a direct integration into the client's billing system. End users sign up for a Games Club as a weekly subscription. Appland wrapper technology is protecting all games in the club. If a user unsubscribes, all games will be locked immediately. The club is updated weekly and push messages are sent out to help users discovery new content.