Proven to work revenue streams for Mobile Operators
Together with partners, Appland help operators create their own branded App Club, Games Club, Kids Club or App Store as a value-added service to the current customer base.
The value-added services come as an out of the box solution ready with content. The service can be customized to specific needs including branding, billing, built in services, virtual currency, local communities, etc.
The secret sauce - Content
The secret to a sustainable value-added service is the best content available. Together with top developers, Appland create an offering that is extremely attractive and with marketing partners we create customer engagement and acquisition.
Speedy Games Subscription Club in Mexico
The Challenge The customer wanted to launch a subscription based games / app club in Mexico where users would be recruited via online ads. It is important that churn rate is low and life time value (LTV) as high as possible since the cost to acquire a customer (CAC) is high.
The solution Netflix and Spotify. Two of the biggest names in digital content distribution services. Also two successful implementations of all-you-can-eat business models. We implemented a Games Club with high value content and a direct integration into the clients billing system. End users signs up for a Games Club as a weekly subscription. Appland wrapper technology is protecting all games in the club. If a user unsubscribes, all games will be locked immediately. The club is updated weekly and push messages are sent out to help users discovery new content.