ADD GAINS WITH APP DISCOVERY
Finding apps on Google Play is a pain when you have a special interest. The 2 million app catalog makes it hard to find the gems that improve your device’s overall experience.
BOOST THE APP EXPERIENCE
With your own App Discovery Portal you will help users find the best apps that is perfect for them. Help your users with app recommendations from industry experts and deliver them an even more amazing experience of your product.
Result: Increased Sales
LET’S TALK ABOUT HIGHLIGHTS
The Appland platform helps you communicate directly with all users via push messages without any type of registration. Push messages can direct the user to a web URL, a specific app and the App Store. Send out targeted messages like highlights in the App Store, events and product releases.
TARGET YOUR MESSAGE
You can segment your user base based on country and device model and send messages to that segment only. Engage your users and see how they react to each message in real time.
Result: Direct communication and cross promotion - In some Appland hosted stores over 30 % of users clicks on push messages.
GET TO KNOW YOUR USERS
THE APP STORE COLLECTS DATA
Data is constantly collected by the App store and it gives you detailed information such as
New Store Users
User Activity, Per Day
Active app Installs
Top Search Terms
Device Models and Android Versions
Device Activations Per Country
TRULY UNDERSTANDING USERS IS HARD
You can do interviews, observations and focus groups to better understand users. But nothing beats statistics from the entire user base.
DATA TO CREATE AN EVEN BETTER OFFERING
By better understanding your users you can create a better offering and deliver more value.
Result: Build a better offering
HEATMAPS, LOCATION OF DEVICES
The screenshots below are an example of how heatmaps can be delivered. The heatmaps displays locations reported by devices upon start of the App Store or the first power on of device.
The value is that you understand where in the world the consumer activates the device the first time, as well as where they are located now.
| Executive Summary
Caterpillar wanted to create a better user experience and the solution was a niche App Store focused on construction workers and outdoor people. End user engagement was very high with push messages that engaged 30% of the user base.
Appland created a branded App Store Experience, helping users with app recommendation. Business Intelligence data helped Caterpillar understand sales data and user activity.
| About Caterpillar
The world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives.
Every push message engaged 30% of the entire user base.
Caterpillar created a roughed phone for tough environments. They wanted to deliver a complete end user value proposition, including apps.
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